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10 Days in NY: How a Top-5 Insurance Producer Outpaced the Market
TL;DR: We launched a multi-line campaign for a high-profile agent in the competitive NYC market. Within the first 10 days, we achieved a 5.4% CTR and reached 6,300+ unique viewers at a fraction of the expected market cost.
The Challenge: High Stakes, Higher Competition
The New York insurance market is a "red ocean." For a top-tier producer targeting Home, Auto, and Co-op insurance, the biggest risk isn't just competition—it’s the cost of being ignored. In a region where professional service clicks can easily run $3.00+, we needed a way to build a massive awareness pool without burning through the budget on low-intent traffic.
Strategic focus on the 35–64 demographic in high-value NY regions provided the foundation for early performance.
The Solution: A Data-First "Handshake"
Instead of asking for a "marriage" (a policy) on the first click, we focused the first 10 days on a high-impact "handshake." We wanted to see who in New York was actually looking for better coverage.
The "Scroll-Stop" Test: We deployed targeted creatives for Home, Auto, and Renters insurance to see what New Yorkers actually cared about.
Hyper-Local Focus: We tightened the geographical net to high-value areas of Long Island, focusing on the 35–64 demographic.
The 5.4% Benchmark: We used the data to identify a "winning" creative set that stopped the scroll 5x more often than the industry average.
Key efficiency metrics: A 5.4% CTR and $0.75 CPC confirm our creative is resonating deeply with the target market.
The Results: 10-Day Performance Snapshot
The campaign is in its infancy, but the early data is undeniable. We aren't just getting clicks; we are buying attention at a steep discount compared to the rest of the market.
High-intent engagement: 6,376 unique viewers reached with a low $0.33 cost per landing page view.
Ten days in, the data is clear: our targeting is landing. By securing clicks at $0.75 in a market that usually demands $3.00+, we’ve effectively tripled our reach. We’ve moved over 6,300 people into our 'warm' pool—now it's time to convert them.
Phase 2: Turning Interest into Policies
Now that we’ve confirmed the market is listening, we will shift from Awareness to Acquisition:
High-Context Landing Pages: We’re moving traffic from simple forms to dedicated pages. This "quality filter" ensures the agent spends time with serious prospects, not just curious clickers.
The Retargeting Loop: We will serve "Phase 2" ads to the 6,376 people who engaged. In insurance, the sale rarely happens on the first touch; it happens on the follow-up.
Humanizing the Brand: We’re mixing in short-form video to build the trust necessary for high-value Home and Co-op policies.
The brand is officially in the market. Now, we optimize for the close.
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